Maersk, Damco to integrate offerings

A.P. Moller – Maersk will combine its offering for ocean products and supply chain services to offer more comprehensive end-to-end logistic solutions for cargo owners, the company said.
Next January 1, Damco’s Supply Chain Services and Maersk Line’s Ocean Product will be integrated and their respective value-added services will be combined and sold as Maersk products and services.
The integrated commercial organization will operate with one management team, one sales force, a product organization and one customer experience organization, headed by Vincent Clerc, chief commercial officer of Maersk. Klaus Rud Sejling, CEO of Damco, will take on a new position as head of Maersk’s logistics and services products, reporting to CCO, Vincent Clerc.
The regional organizations will be responsible for solutions engineering and product bundling to ensure that the company can take decisions faster, further enhancing the customer experience.
Damco’s freight forwarding business, which serves customers requiring air freight or multi-carrier options in ocean freight, will continue to be run as a separate and independent business under the Damco brand. By allowing Damco to focus fully on freight forwarding, A.P. Moller – Maersk said it aims to build a global freight forwarding business.
In addition to these changes, three of A.P. Moller – Maersk’s regional carrier brands, including MCC Transport, Sealand and Seago Line will go to market as “SeaLand – A Maersk Company” on October 1. The simplified naming structure for these brands will help strengthen brand recognition and ensure clarity of choice for customers.