Tesla unveils Cybertruck at LA Auto Show

Elon Musk is taking on the workhorse heavy pickup truck market with his latest electric vehicle. The CEO of Tesla unveiled a new electric pickup truck at the Los Angeles Auto Show Thursday night.

Image: Tesla

Cybertruck is designed to have the utility of a truck and the performance of a sports car. The vehicle is built to be durable, versatile and capable, with exceptional performance both on-road and off-road. Cybertruck will come in three variants: Single Motor Rear-Wheel Drive, Dual Motor All-Wheel Drive, and Tri Motor All-Wheel Drive.

With the launch, Tesla is edging into the most profitable corner of the US auto market, where buyers tend to have fierce brand loyalty. Tesla’s pickup is more likely to appeal to weekend warriors who want an electric vehicle that can handle some outdoor adventure. But it could end up cutting into Tesla’s electric vehicle sedan sales instead of winning over traditional pickup truck drivers.

Tesla has struggled to meet delivery targets for its sedans, and some fear the new vehicle will shift the company’s attention away from the goal of more consistently meeting its targets.

The vehicle has a range of over 500 miles and a payload of up to 3,500lbs. It has an acceleration of zero-to-60 in 2.5 seconds and seats up to six adults. The vehicles can be charged at home, at Destination Charging locations, and with Tesla’s network of more than 14,000 Superchargers, including on its newest V3 technology, which the company says is helpful for long hauls and towing.